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i need fast cash The company also benefited from four straight years of rising U.S. room rates and occupancies. Revenue per available room, the main measure of average daily performance, will rise an estimated 5.7 percent this year and 6 percent in 2014, after gaining 6.8 percent last year and 8.2 percent in 2011, according to STR, a Hendersonville, Tennessee-based lodging research firm. Revpar fell 17 percent in 2009 in the wake of the credit crisis and recession.